Since its foundation, SHISEIDO has consistently shown consideration for the environment with gratitude and esteem for the blessings of the Earth. Today, SHISEIDO’s mission for eco-conscious technology is to care for the earth as we care for our skin, and to realize a well-balanced, beautiful environment.
To this end, SHISEIDO has made a commitment to making products Eco-friendly throughout their entire lifecycle and reducing CO2 emissions worldwide. New research is being carried out to protect the environment and ground-breaking technology is being created according to the product life cycle assessment - from raw martial purchase to the manufacture, distribution flow, use and disposal of the product.
Low-Energy Emulsification Technology
Emulsion is an indispensable technique in manufacturing cosmetics and skincare, and is achieved by mixing two immiscible liquids, such as water and oil, with each other. To emulsify, the two liquids need to be heated, mixed together and then cooled down. In the past, this required the use of tremendous thermal energy.
Inspired by the way iced coffee is made (by pouring hot coffee over ice to cool and thin it down), a SHISEIDO scientist developed an entirely new method of making a small amount of thick emulsion first and slowly thinning it down afterwards. By using this method, SHISEIDO succeeded in drastically reducing the thermal energy consumption. Today, SHISEIDO is looking into other ways to apply this “low-energy emulsification” in its production facilities.
Sugarcane-Based Polyethylene Bottle
SHISEIDO challenged itself to replace traditional, plastic cosmetic bottles and tubes with a more biodegradable, fuel-efficient option that uses sugarcane-based polyethylene. The bioethanol material that serves as the raw material for polyethylene is produced by fermenting a residual molasses liquid that is a byproduct of the process of refining sugar by pressing sugarcane. Plants originally absorb CO2 from the atmosphere and use it as a carbon source. Therefore, polyethylene containers that use this mechanism do not increase the amount of CO2 in the atmosphere and have little effect on the food supply. SHSIEIDO began replacing cosmetic bottles and tubes in 2011.