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This section reports Shiseido's initiatives related to relief supplies, beginning with cosmetics, and donations of relief money and power-saving efforts.
Relief Money and Supplies
Shiseido donated relief money and delivered products as relief supplies, which are desperately needed in the affected regions where the Great East Japan Earthquake struck.
- Relief money: \1,000 million was donated to Japan Platform, a non-profit humanitarian aid organization.
- Relief supplies:
| Category | Volume | Product list |
|---|---|---|
| Facial cleanser and body cleansing sheet |
91,000 | Uno Face Cleanser Sheet, Uno Body Sheet, and Ag+ Clear Shower Sheet |
| Hand cream | 10,000 | Medicated Moisturizing Hand Cream (Tube) |
| Mask | 40,000 | Items stocked in-house |
In addition to the products listed above, Shiseido contributed 11,000 bottles of "Dry Shampoo" to the relief efforts based on a request from Japan's Ministry of Economy, Trade and Industry and nongovernmental organizations (NGOs)
- Relief Supplies
The following products were delivered to disaster response units in Iwate, Miyagi and Fukushima prefectures in the second donation of relief supplies.
| Category | Volume | Product list |
|---|---|---|
| Dry shampoo | 10,000 | FRESSY Dry Shampoo |
| Hand soap | 10,000 | Medicated Liquid Hand Soap |
| Quick-drying disinfectant for hands | Large: 10,000 Small: 10,000 |
Speedes |
- Other
In addition to the initiatives outlined above, Shiseido is also collecting voluntary donations from its current and former employees through the Shiseido Social Contribution Club - Hanatsubaki Fund, which was set up by the Company to support its social contribution activities. Furthermore, Shiseido's overseas affiliates have also voiced their desire to contribute, and are making donations to the Red Cross organizations in their respective countries.
- Amendment to a portion of internal system (Target: Employees in Japan)
Shiseido is encouraging its employees to take part in volunteer efforts in the affected regions through various measures such as by extending the number of Social Studies Day* from three to seven.
*Social Studies Day: A personnel development system at Shiseido that allows employees to participate in social contribution activities instead of coming to work for up to three days a year.
- Contribution of 30,000 Cosmetics Sets
Shiseido has started to send cosmetics sets to displaced women staying at evacuation centers who otherwise have little access to beauty care. Each cosmetics set is comprised of a skin lotion, moisturizing emulsion, eyebrow pencil, foundation, body sheet, lipstick sample, etc., and includes a leaflet containing instructions for use and other practical information such as how to prevent and deal with thrombosis, a condition that evacuees are at risk of suffering.
- Beauty Support Activity at Tohoku Branch of Shiseido Sales Co., Ltd.
The Tohoku Branch of Shiseido Sales Co., Ltd. (Sendai, Miyagi Prefecture) has started to dispatch Beauty Consultants (BCs) to evacuation centers in Fukushima, Sendai and Morioka upon request to offer free beauty care services. The services provided by volunteer BCs include hand massages for men, children and women, face massages for women and shampoo services for men using a dry shampoo. Through these volunteer activities, an approach that is unique to Shiseido as a cosmetics company, the Tohoku Branch of Shiseido Sales aims to contribute to making life at the evacuation centers a little better. The services have so far been provided to a total of 1,500 people at 35 evacuation centers in Fukushima, Miyagi and Iwate prefectures and are scheduled to continue over the coming days.
Donations
- Shiseido's Overseas Group Companies Make Donations through the Red Cross
Shiseido's overseas group companies have also increasingly voiced their desire to make donations. As of March 31, 21 affiliates raised a total of about 20 million yen, which was donated to the Red Cross organizations in their respective countries. Group companies in France, in particular, have adopted a unique approach whereby factory-based employees at these companies have donated the equivalent of a day's pay to the Red Cross, while office workers have given up a paid annual leave day and asked that the money be donated on their behalf to the Red Cross.
- Shiseido Social Contribution Club (Hanatsubaki Fund)
A total of 6.3 million yen raised through the Hanatsubaki Fund, which was set up by Shiseido to support its social contribution activities, was donated to a non-profit humanitarian aid organization, Japan Platform.
The environment in areas struck by the Great East Japan Earthquake is changing significantly as people move to temporary housing and face the first tough winter season after the disaster. Based on the circumstances, Shiseido is continuing to advance a unique aid initiative by arranging for Beauty Consultants (BCs) to conduct Beauty Support Activities and by donating cosmetics sets.
The initiative began as Shiseido provided much-needed assistance in shelters immediately after the earthquake, including donations of relief money and Dry Shampoo that can be used without rinsing off with water. The Company also implemented Beauty Support Activities to offer cosmetic service free of cost, provided 30,000 cosmetics sets, as well as helped to produce information by providing content for community FM and special disaster-related FM radio stations and disseminating beauty-related information via local newspapers for people in shelters. Shiseido thereby continues to take an original approach to developing aid tailored to the needs of disaster-affected areas and will promote the following two initiatives according to changing living situations and seasons.
1. Representative BCs to Participate in Beauty Support Activities
In the wake of the disaster, the Tohoku Branch of Shiseido Sales Co., Ltd. (Sendai, Miyagi Prefecture) has been developing Beauty Support Activities for which BCs offer cosmetic services free of cost in Fukushima, Sendai and Morioka. The service has been provided to a total of more than 30,000 people in Fukushima, Miyagi and Iwate prefectures to date.
BCs who are taking leading roles in Japan and other relevant personnel will be selected to become part of two 24-member groups (totaling 48 members in all). Group 1 will carry out activities for two days at the beginning of November 2011 and Group 2 will do so for two days at the end of January 2012. Shiseido aims to encourage everyone affected by the disaster not only about issues regarding skin, but also by boosting spirits through such services as facial massages applied using the advanced techniques of BCs.
2. Donation of Cosmetics Sets to Temporary Housing Facilities
In early December, Shiseido will donate cosmetics sets to enable people in temporary housing in the affected areas to live more comfortably and get the coming new year off to a bright start. Cleansing foam, skin lotion, foundation and lipstick were distributed in spring. This time, the cosmetics sets will also include lip cream and hand cream for protecting lips and hands from the dryness that severe cold can cause, as well as shampoo and conditioner for keeping hair clean and healthy. Shiseido 2012 desk calendars and message cards will also be provided. The plan calls for 70 employees from the Head Office and employees of the Tohoku Branch of Shiseido Sales Co., Ltd. to form teams to distribute a total of 12,000 cosmetics sets at temporary housing and make direct deliveries.
