- Contribution of 30,000 Cosmetics Sets
Shiseido has started to send cosmetics sets to displaced women staying at evacuation centers who otherwise have little access to beauty care. Each cosmetics set is comprised of a skin lotion, moisturizing emulsion, eyebrow pencil, foundation, body sheet, lipstick sample, etc., and includes a leaflet containing instructions for use and other practical information such as how to prevent and deal with thrombosis, a condition that evacuees are at risk of suffering.
- Beauty Support Activity at Tohoku Branch of Shiseido Sales Co., Ltd.
The Tohoku Branch of Shiseido Sales Co., Ltd. (Sendai, Miyagi Prefecture) has started to dispatch Beauty Consultants (BCs) to evacuation centers in Fukushima, Sendai and Morioka upon request to offer free beauty care services. The services provided by volunteer BCs include hand massages for men, children and women, face massages for women and shampoo services for men using a dry shampoo. Through these volunteer activities, an approach that is unique to Shiseido as a cosmetics company, the Tohoku Branch of Shiseido Sales aims to contribute to making life at the evacuation centers a little better. The services have so far been provided to a total of 1,500 people at 35 evacuation centers in Fukushima, Miyagi and Iwate prefectures and are scheduled to continue over the coming days.
- Shiseido's Overseas Group Companies Make Donations through the Red Cross
Shiseido's overseas group companies have also increasingly voiced their desire to make donations. As of March 31, 21 affiliates raised a total of about 20 million yen, which was donated to the Red Cross organizations in their respective countries. Group companies in France, in particular, have adopted a unique approach whereby factory-based employees at these companies have donated the equivalent of a day's pay to the Red Cross, while office workers have given up a paid annual leave day and asked that the money be donated on their behalf to the Red Cross.
- Shiseido Social Contribution Club (Hanatsubaki Fund)
A total of 6.3 million yen raised through the Hanatsubaki Fund, which was set up by Shiseido to support its social contribution activities, was donated to a non-profit humanitarian aid organization, Japan Platform.