Shiseido Aid Initiatives in the Wake of the Great East Japan Earthquake,In 2012

Shiseido introduced its aid activities which were provided in disaster affected Northeast Japan, in " Japan Women's Conference in Sendai 2012 " * held at Sendai International Center from 26^th Fri to 27^th Sat, October 2012.

In the venue, totaling 11 beauty consultants from The Tohoku Branch of Shiseido Sales Co.,Ltd presented hand massage service performances which actually had been provided women in evacuation shelters and temporary housing in disaster hit areas, sharing the their effort to recover their living as well as experiences of dispatched employees themselves. Thus, we are happy to announce that participants in the conference were convinced that " there is the power in makeup to revitalize people's mind and heart". In addition, 4 of Shiseido's Top Beauty Specialists exhibited their totaling 18 works in 4 sections such as the entrance and main halls. They presented newly created works under the theme of " One Step Toward Tomorrow, the Power of Hope " and their photo works exhibited in a photo show held in Sendai January, 2012.

* Japan Women's Conference has been held since 1984, as one of the biggest female annual symposiums with its venue taking turn among cities nationwide, in an effort to realize the improvement of women's status and Gender Equal Society. Agenda discussed in the Sendai conference this year includes the revival from the Great Northeast Earthquake from women's perspective and the pursuit of how disaster prevention should be.