A product life cycle refers to a process that covers everything from product planning and development to raw material procurement, production, logistics, sales, use and disposal. Shiseido pursues responsible environmental responses in various phases of these life cycles.
Like our care for skin, realizing a balanced environment by giving consideration to the Earth is one of Shiseido's important missions. By considering all processes from cosmetics planning and development to procurement, production, logistics, sales, use and disposal, Shiseido makes its manufacturing consistent and beautiful.
Shiseido will promote the reduction of CO2 emissions at all of its business locations beginning with the factories and sales companies not only in Japan but also throughout the world.