Social Responsibility

Social Activity-Related Data

Area Item Indicator Unit FY2011 FY2012 Scope
Women
and
cosmetics
(Beauty)		 SHISEIDO
LIFE
QUALITY
BEAUTY
PROGRAM		 LIFE
QUALITY
BEAUTY
CENTER		 Number of countries and regions (Number of facilities (locations)) (*1) Country,
Region
(Locations)		 3（4） 3（5） Japan
and
overseas
Number of users Person 1,479 1,660 Japan
and
overseas
LIFE
QUALITY
BEAUTY
SEMINAR		 Total seminars held Times 3,095 2,864 Japan
and
overseas
Total participants Person 47,919 43,946 Japan
and
overseas
Number of Beauty volunteer's participating
*1: Total participants		 Person 3,515 2,697 Japan
Shiseido Children's Seminar (*2) Number of attendees (*2) Person 810 1,432 Japan
Shiseido Running Club Running Lesson
Number of times held		 Times 2 3 Japan
Outside lecture
Number of times held		 Times 2 6 Japan
Shiseido Female
Researcher Science Grant		 Number of grant recipients Person 10 10 Japan
Culture Shiseido Corporate Museum Number of times
planned exhibition
held		 Exhibits 2 3 Japan
Shiseido Gallery Exhibits 7 5 Japan
Shiseido Art House Exhibits 4 4 Japan
Employee
Social
Contribution		 Shiseido Camellia Fund (*3) Monthly number of pledge Pledge (*3) Pledge 12,589 15,527 Japan
(Note)
  1. 1.Beauty volunteer: Retired beauty consultants who provide activity support.
  2. 2.Shiseido Children's Seminar: Seminar for children reaching early adolescence when their skin goes through changes. Information and instruction about skin and cleanliness as well as proper skincare are provided in the seminar.
  3. 3.Shiseido Camellia Fund: Employees make donation from their wages and voluntarily participate in support activities. There are currently nine support groups.
  • ※1Tokyo, Shanghai, Taipei, Kaohsiung; established in Hong Kong in April 2011.
  • ※2For elementary school children in the fifth and sixth grades
  • ※31 pledge= ¥100: pledge totals for March

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