In order to accelerate environmental activities at its worksites, Shiseido adopted the Office Eco Standards in 2010 as rules that should be observed by all employees in implementing environmental measures at offices. These standards define specific environmental measures for offices that can be implemented by all employees. They also provide for the visualization and sharing of the results of such activities in offices in an effort to give all employees an awareness that they are participating in environmental activities, and to energize them to pursue such activities by maintaining a shared awareness of progress.
In October 2009, the Shiodome Building at Shiseido's Head Office began posting monthly power usage data by floor along with month-on-month and year-on-year comparisons. By helping employees visualize power usage, the initiative seeks to instill a shared awareness among employees on each floor of their floor's power use and CO2 emission volume, motivating individual employees to take action.
Going forward, we will strive to achieve a more environmentally friendly workplace through initiatives in which individual employees can participate.