Environment communication

In April 2012, Shiseido was presented with the "Japan Business Federation Chairman Award" of the "21_st Grand Prize for the Global Environment Award."

The "Grand Prize for the Global Environment Award" was established in 1992 in special cooperation with the World Wide Fund for Nature Japan (WWF Japan, Honorary President: Imperial Highness Prince Akishino) as an award system for the field of industry with the aim of "industry's development and co-existence with global environment." Hosted by the Fuji Sankei Group, this is Japan's most authoritative and prestigious award for environmental achievements and is supported by the Ministry of Economy, Trade and Industry, the Ministry of the Environment, the Ministry of Education, Culture, Sports, Science and Technology, the Ministry of Land, Infrastructure, Transport and Tourism, and Japan Business Federation.

This award was given for our initiative to incorporate the camellia oil from the Goto Islands in Nagasaki Prefecture, which is one of the main producers of camellia oil in Japan, into "TSUBAKI," which is our main hair care brand. Through this initiative, employee volunteers have started planting camellia seedlings in the natural woodland, which is the raw material production site, as well as conducting conservation activities.

Camellia oil, which is a raw material, is made by harvesting the fruits from camellia trees that grow in the natural woodland at a raw material production site, pressing them for oil, and purifying it. Employees who volunteered for this initiative visited the natural woodland, planted camellia seedlings, and conducted conservation activities, such as cutting down the underbush, etc., in order to rejuvenate the natural woodland. We were able to realize the "conservation activities for the bounty of the Earth" in full coordination with "business activities."

This initiative also leads to deepening employees' sense of appreciation toward the "bounty of the Earth." Furthermore, the Goto Development and Promotion Bureau of Nagasaki Prefecture has informed us that this initiative is starting to not only increase the demand for camellia oil but also lead to regional rejuvenation, such as enhancing the attention for the Goto Islands, etc.

The award ceremony for the "21_st Grand Prize for the Global Environment Award" was held at Meiji Kinenkan in Minato-ward, Tokyo on April 24 with the honor of the presence of Prince and Princess Akishino. Shiseido’s Representative Director, President & CEO Hisayuki Suekawa attended the ceremony and received the certificate and trophy.

Furthermore, this was the third award for Shiseido, following the (9_th) Minister for Environment Award in 2000 and the (11_th) Minister of Education, Culture, Sports, Science and Technology Award in 2002.

Shiseido Group company Shiseido America, Inc. (SAI), which is located in East Windsor, New Jersey, received a 2010 New Jersey Governor's Environmental Excellence Award.

The U.S. state of New Jersey has been presenting these awards since 2,000 to various organizations including companies, government offices and educational institutions for their initiatives that have contributed to protecting the state's environment. Among the eight award categories, SAI was currently awarded in the Clean Air Category in recognition of its environmental contribution as a result of Phase 1 and Phase 2 installations of solar power generation equipment in 2007 and August 2010, respectively.

SAI President & CEO Tamaki Shimamoto attended the awards presentation ceremony and received a trophy from a representative of the State of New Jersey Department of Environmental Protection (NJDEP).

SAI has previously installed a fixed tilt system, which is set at a fixed angle in May 2007. In addition to the same type of equipment, power generation equipment introduced as Phase 2 in August 2010 featured a solar tracking system, which changes the angle of solar panels according to the movement of the sun during the day.

With this equipment, the factory will be able to generate over 70% of the facility's electricity consumption using solar power and is expected to reduce its CO₂ output by more than 1,200 tons annually.

In October 2010, Shiseido participated in the 2010 Recycling Design Forum at Osanbashi Hall at the Port of Yokohama.

The Forum, a hands-on environmental festival sponsored by the Yokohama City Resource Recycling Business Cooperative was held for the 16th time in 2010. It was initially held to provide an opportunity for children to think about the environment and to encourage the general public to take an interest in the environment, by soliciting picture diaries of the environment from elementary school students in Yokohama and the surrounding communities.
Entrants submitted about 15,000 diaries in fiscal 2010, and about 500 of those were on exhibit the day of the Forum. An award ceremony was held to recognize outstanding entries, and Shiseido selected one diary to receive the Shiseido Award.

A total of about 5,400 people attended the Forum, including prizewinning elementary school students and their families. Twelve corporate sponsors had booths at the venue, and Shiseido introduced the children and their families to its environmental initiatives with a panel display profiling its environmental activities and a hands-on area where visitors could easily understand how they had applied sunscreen.

In September 2010, Shiseido participated in the Public Symposium on Biodiversity by giving a talk and contributing a panel-mounted display. It was held at SMBC Park Sakae by the Eco-First Promotion Council as a partnership project of the tenth meeting of the Conference of the Parties to the Convention on Biodiversity (COP 10).

Shiseido's talk explored the reasoning behind the Company's environmental initiatives, offered an overview of those endeavors, profiled efforts to conserve the bounty of the Earth (biodiversity), and introduced future initiatives.

The following Eco-First Promotion Council member companies also gave talks about biodiversity conservation initiatives and related topics: UNY Co., Ltd.; Kirin Brewery Company, Limited; Lion Corporation; INAX Corporation; Shiga Bank; Dentsu Inc.; Nissan Motor Co., Ltd.; Tokio Marine & Nichido Fire Insurance Co., Ltd.; and Sumitomo Rubber Industries, Ltd.

※ Corporate names are those at the time