Commitment by Management

A company is engaged in its business activity, closely related to society. Thus, as a company as well as a member of society on the globe, Shiseido should take on responsibility to establish, maintain and develop better society through practicing Shiseido Group corporate philosophy "Our Mission,Values and Way"(established in 2011) shared among all the employees and throughout their business activities.

Particularly, "Our Way" denotes action standard that each and every employee should take toward stakeholders, and contains 10 principles regarding "Human Rights", "Labor Standards", "Environment" and "Anti-Corruption" declared in the United Nations Global Compact, which Shiseido announced to join in. It also includes social responsibility principle and the core subject of "ISO 26000".
All the Shiseido employees are determined to share "Our Way" as an action standard to carry out their business activities, upholding higher ethical standards, and to continue their efforts so that they would be trusted by all the stakeholders including customers, the society and the globe.

I am happy to announce that in 2012, Shiseido marked the 140th anniversary since its foundation. In this occasion, Shiseido provided social contributing activities through the participation of all the employees in Shiseido Group over the world, under the title of "MIRAI -TSUBAKI Project", as one of ways to express our sincere gratitude to societies and our customers for their long lasting support throughout our history. Hoping to convey our humbled appreciation, and expecting to help realize better future, many Shiseido employees participated in such activities as providing beauty support seminars targeting nursing care centers, facilities for disabilities and those evacuated from the Great East Japan Earthquake, environmental preservation activities in regional society. Through such activities, employees had an opportunity to think about what they can do themselves for societies, then plan and carry out such an idea on their own initiative. As a result, happy to say that many employees have come to feel the bond with customers and societies, experiencing to find the sense of determination in their mind to face with societies in their daily work at any time.

In the current globalized society, challenges which could not be solved by only one company are accumulated, and such uncertain times will still be waiting for us. However, just because of this, we, Shiseido will definitely treasure dialogue and cooperation with stakeholders as what each and every employee can do while also promoting CSR based on Shiseido Corporate principle, Our Mission, "We appreciate genuine, meaningful values. We create beauty, we create wellness.", aiming to realize sustainable society. That is exactly how Shiseido commitment should take on toward all the stakeholders over the world.