Social Responsibility

Consumer Issues

Toward Customers. Shiseido is working to manufacture safe, reliable products and disseminate information with the aim of being "100% customer-oriented.

Promotion of Reliable and Safe Manufacturing Promotion of Reliable and Safe Manufacturing

Shiseido's research and production activities to ensure customers use our products with peace of mind.

Activities to Enhance Customer Satisfaction Activities to Enhance Customer Satisfaction

Shiseido's concerted activities to enhance customer satisfaction and trust.

Initiatives in Response to Animal Testing and Alternative Methods Initiatives in Response to Animal Testing and Alternative Methods

Shiseido's initiatives aimed at eliminating animal testing in the development of cosmetic products.

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